It takes a lot of time and you have to go through a lot of bad ones. Before I had a baby, I thought the simplest way to figure out what kind of gear I would need was to read reviews on sites like Baby Gear Lab and Baby Center (if only parenting were this simple.) As ergo was consistently named one of the best carriers, I felt fortunate when my sister-in-law re-gifted me her never used ergo carrier. Unfortunately, my baby did not feel the same way. I quickly discovered why the ergo was never used by my sister-in-law. Whenever I put my baby in the ergo, he cried. Not cute little kitten squeals, but full on pterodactyl type shrieks. So desperate was my little one to escape from the ergo that he would arch his back and use his feet to launch himself off of me in some kind of deranged baby suicide attempt. There was nothing ergonomic about the ergo for my baby or I, so we moved onto the baby k’tan. I loved my baby k’tan – it was soft, comfy, easy to put on and oh so cuddly. It rem
The Purple Cow by Seth Godin is a book on marketing, and focuses on the modern day environment. Godin believes that the traditional methods of advertising are broken and ineffective. He defines traditional advertising as companies that follow the P's of marketing: Pricing, Promotion, Positioning, Packaging, Pass-Along, Permission, and Publicity. Godin believes that the key to successful advertising is by creating a remarkable product. The metaphor that he uses for a remarkable product is a purple cow. The idea is that a purple cow is unheard of, and therefore it is a remarkable thing. Godin believes that modern day marketing tactics should focus on just one P, the purple cow. Godin then provides cases in which remarkable products launched companies to the forefront of their industries. An example is Google. It is a website that has a slot where you can type in text and two buttons. One of the buttons is completely arbitrary. Yet, it has become the lead search engi